Stop Asian Hate

Agency
Forsman & Bodenfors

Year
2021

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Campaign, Illustration

Featured in ADWEEK

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We came across some bystander resources online and shared them around amongst ourselves, but, in conversation, we found ourselves unable to recall the steps for intervention.

Knowing how unfamiliar people are with bystander intervention, we wanted to use something that felt very familiar to show people the appropriate ways to act in hate crime situations. We were inspired by the brightly-colored Heimlich maneuver posters we’ve grown up seeing. We leveraged the 5D’s of bystander intervention from Hollaback! to create the Bystander Maneuver—a step-by-step visual that educates people on how to act in a situation of hate.

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Credit

Jack Hwang

Cindy Hernandez

Linnéa Jakobsson