TruMoo
Agency
Forsman & Bodenfors
Year
2019
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UI/UX, Website design, Illustration
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Design Director: Chase Farnum Developing Partner: Majestyk Apps
Problem
In a sea of sameness, how do we stand out in the flavored milk category in order to become the most loved, trusted and sought-after brand?
Solution
Build a craveable connection with consumers through our brand and product story to own the emotional high ground and reassert our leadership.
Old Design
User Research
Our audience is moms with kids 6 - 17 years old, who currently purchased flavored milk.